Understand the essential importance of e-business infrastructure before to launch his e-company.

The online sale in B2C have reached about $1,221 billion in the world in 2013 and $2,065 billion are expected in 2017, according to eMarketer. That’s why, a lot of companies and people are appealed to create their online company but strict rules must be follow to make durable and competitive the e-company.  To start an e-company, it is important to understand the technical infrastructure to avoid to be in the 90% of e-company which fail. 

With a global marketplace, infrastructure are there to respond easier and faster to the demands and competitors. Each user whatever his level of knowledge have to be able to access easily, quickly and with reliability to the website thanks to a good management of the client-server architecture. The website have to be accessible on different browsers and versions with security settings to create confidence on customers particularly for payment systems. The customer relationship management is important to build a permanent customer base and to appeal other customers thanks to the regular customers. 

The components of your infrastructure have to be interoperable because with the frequent changing in the information technology, components have to be in position to work with whatever other components, hardware or software, to be compatible with all changing elements, protocols and platform.  Besides, have a good integrated supply chain management is essential to follow all the interactions about your company and have more efficiency and visibility. That facilitate and enhance the management of your e-company and the satisfaction of your customers. 

 

References: www.emarketer.com, Coverage, https://www.emarketer.com/Coverage/ConsumersEcommerce.aspx, consulted on 08/03/2014.